Gaining Employment Through Social Media
Social media websites have made it easier than ever to share information and build new connections, which are essential components of any successful job search. Many employers currently use social media sites to recruit or screen potential employees, so maintaining an active online presence will be especially important when searching for a job.
Consider the techniques below to learn general strategies for using social media in your job search:
Build and Maintain Diverse Connections
In the past, keeping up with many different connections could be a challenging task, but social networking sites have greatly simplified the process. Try also use these resources to reach out and forge new connections and maintain existing ones. Remember it’s important to follow up and stay in touch.
Manage your Online Reputation
Whenever you apply for a job, there’s a good chance your employer will try to learn more about you through social media. Remember to practice discretion when sharing online. Someone might be less likely to hire you if he or she finds embarrassing photos or negative comments about your current employer. Most social networks also allow you to control who sees your posts and updates, so be careful to share personal or sensitive information with your close friends rather than make all of your posts public. Taking the time to modify your privacy settings will also prevent you from sharing photos and personal information with potential employers.
Use Your Network
If you’re looking for a new position, don’t be afraid to talk about your search in a status update—you never know who might have information about a recent opening. The more specific you can be about what you want, the greater the chance that your contacts will be able to help. At the same time, be careful not to overwhelm your networks with constant updates about your job search.
Youtube and Video Sharing
Video sharing sites like YouTube allow you to connect with potential employers like never before. You can upload a video resume, which is a short, personal introduction that gives you an opportunity to showcase your skills, talents, and personality for an employer. You might even consider creating your own YouTube Channel to share your portfolio.
Blogs
Another great way to connect with potential employers is to create your own blog. You’ll be able to share your opinions, start discussions with other people in your field, demonstrate your knowledge, and establish yourself as an expert.
