Benefits of Social Media
While social media started out as a way of using the global Internet to participate in online communities to create and share information, ideas, personal messages, and other content with persons of similar interests, the benefits and use of social media has expanded rapidly beyond this personal social endeavour. Let’s take a look at some of the ways that Social Media most commonly used today
Connectivity
The original primary advantage of the social media is connectivity. People from anywhere can connect with anyone, regardless of the location. The beauty of social media is that you can connect with anyone that has a common interest to learn and share your thoughts.
Promotion
Whether you are an individual with specific interests or skills, or have an offline or online business, you can promote your offerings to a global audience. The whole world or very specifc audiences is open for access and promotions. This can make running a business less expensive and more profitable, because much of the expenses incurred doing business are for advertising and promotion. Consistent and properly managed outreach using social media not only decreases this business expense, but helps to connect with the right audience.
Information and Updates
One of the current primary advantages of social media is access to instant updates from the latest happenings around the world. Many news channels and other information publishers use social media (eg. 𝕏) as the first source of updates before their traditional channels such as television and print media. In addition the consumer now has a range of choices for their information preferences by doing some research and effectively using social media.
Awareness
Social media also creates awareness and innovates the way people live. Social media amplifies the wisdom of the crowd, and has helped people discover new and innovative products, services and methods that can enhance personal lives. From farmers to teachers, students to lawyers, every individual of the society can benefit from the social media and the awareness that derives from collective and shared information and opinions.
Jobs
Social media provides a wealth of options as it relates to job creation and opportunities. In addition to being a channel for promoting existing online and offline businesses, social media creates opportunities for new types of jobs. A few examples include: vlogging, reviewing, SEO marketing and content creation.
Enhance Business Reputation
Good business practices and quality customer experiences are amplified through social media, which can improve business sales and reputation. Positive comments and sharing about a company can help them with sales and goodwill. Since people are free to share whatever they want on the social media, it can impact positively when good words are shared.
