Videos have grown dramatically in their popularity with audiences It is estimated that over 75 percent of all online traffic will be for videos. YouTube is a widely popular and globally recognized online video sharing platform and social media website. It allows users to upload, view, share, and engage with a wide range of video content. YouTube itself is the second-largest search engine, behind only Google and can be a powerful search engine marketing tool for companies. Launched in 2016, TikTok is a popular social media platform characterized by its short-form, user-generated videos. It has rapidly grown into a favored video-sharing platform, allowing users to create, share, and discover a wide range of content in the form of video or carousel images, typically lasting from 15 to 60 seconds.

SEO for YouTube and TikTok, is the practice of optimizing your videos and channel to enhance their discoverability, visibility, and ranking in online search results and recommendations. It involves a combination of strategic techniques and best practices designed to grow your presence on one of the world’s most popular video-sharing platforms. By utilizing compelling titles, creative thumbnails, relevant keywords, and effective tags, any content creator can enhance the optimization of their channel. Knowledge of Youtube and Search Engine Optimization (SEO) is an important skill for the online Job market.

This module is designed for aspiring digital marketers, content creators, small business owners, entrepreneurs, and anyone seeking to enhance their online presence and marketing effectiveness. Upon completing this module, participants will have an understanding of YouTube, TikTok, and SEO applications, empowering them to create, manage, and optimize their digital marketing strategies for increased online visibility and engagement.