What Platform Do I Use?
With the wide variety of Social Media platforms available, knowing which platform to use can be a bit overwhelming, both personally as well as for businesses that are looking to social media as a marketing channel. Some platforms are more suitable for a particular type of audience (e.g. young adults), while some some are more effective for a specific type of use (mobile photo posting). To navigate this complex landscape, let’s delve into which platform is best for each of the scenarios listed below.
Want to Upload Photos and Stay in Touch With Friends and Family
Facebook is a good social networking option for uploading photos and videos, and keeping in touch with family, friends and colleagues. It is the biggest social media network on the Internet, both in terms of total number of users and name recognition which makes it one of the best media for connecting with people all over the world. It integrates well with Instagram which is also great for mobile photo- and video-sharing and is popular for its unique filters together with video and photo editing features.
With your new digital skills you want to update your professional resume post it online to be found by companies
LinkedIn is a business-oriented social networking service used to build connections and professional networking. LinkedIn is especially popular among college graduates and employed people and is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.
You’ve started a small online fashion boutique that sells trendy clothes and shoes and want to set up your online business profile
- To reach a young audience with high quality videos and photos about your business, Instagram is probably your best option. As a visual social media platform with unique filters and video and photo editing features, many Instagram users use it to post information about travel, fashion, food, art and similar subjects.
- Although a relatively newcomer in the social media arena, Pinterest allows members to pin or post photos and videos to their digital bulletin boards, and is best for companies with rich images to tell their story (i.e. hospitality or travel industry, interior decorating, wedding-related). With a predominantly female audience (68%), small businesses targeting a more female-centric audience should be using Pinterest.
You’re a big fan of Manchester City Football Club and want to stay current with the latest news in Football
For the most current, up-to-date on any topic, Twitter is a great social media option. Twitter’s strength lies in posting info in real time, so many business dealing with in-the-moment updates—such as news organizations or sports-related content—incorporate Twitter in their marketing efforts. You just need to find and follow the twitter accounts for ManU and the English Premier League, and you will get the most up-to-date information
You’ve designed a new creative exercise dance routine that you believe could become a fad for young gym enthusiasts
TikTok is ideal for short-form mobile videos that range between 5 seconds and 3 minutes long, and provides a massive music library and fun effects to quickly edit together bite-sized digital films that sometimes rapidly go viral.
