YouTube allows users to upload, view, share, and engage with a wide range of video content and is a powerhouse for content creators, businesses, and individuals seeking to reach and engage with a global audience. YouTube provides various ways for content creators to generate revenue from their videos through the YouTube Partner Program (YPP), including Google Ads, channel membership subscription and sponsored content.

TikTok has rapidly become a popular video-sharing and social media platform characterized by its short-form, user-generated videos. It enables users to create, share, and discover a wide range of content in the form of video or carousel images, typically lasting from 15 to 60 seconds, often paired with TikTok sounds or music. TikTok is famous for its creative format, featuring effects, filters, games, live streams and trendy challenges that have led to a surge in user participation and engagement.

The module focused on off-page SEO which involves measures which ensure that good-quality, relevant back links to the website are created. Because social networks play such an important role in web use, Search engines put great relevance on the traffic generated by links from social networks. These so-called “social signals” can significantly influence a websites ranking.

YouTube itself is the second-largest search engine, behind Google and can be a powerful search engine marketing tool for companies. This makes knowledge of YouTube and Search Engine Optimization (SEO) an important skill for the online Job market.

Keywords are words or phrases that describe content on a website, and are used by search engines to rank a webpage with an appropriate search query. Keyword research is an important SEO activity that helps businesses to identify keywords that appeal to their target audience and expand the reach of their content.