Social Media and Web Applications – JUMP

Module 1
Nuts and Bolts of Social Media
9 Topics | 2 Activities
What is Social Media
Benefits of Social Media
Disadvantages of Social Media
Knowing your Social Media Platforms
What Platform Do I Use?
Social Lingo – the vocabulary of social media
Gaining Employment Through Social Media
Let’s See What You Know About Social Media
Module 3.1 Quiz
Module Summary
Reflections From Module 3.1
Module 2
Facebook, Instagram and 𝕏: From Likes to Tweets
12 Topics | 2 Activities
Introduction and some basics
Getting Started with Facebook
Facebook – Privacy Settings
Common Functions of Facebook
Getting Started with Instagram
Instagram – Privacy Settings
Common Functions of Instagram
Getting Started With 𝕏
𝕏 – Privacy Settings
Common Functions of 𝕏
Let’s See How Much You Know About Social Media Platforms
Module 3.2 Quiz
Module Summary
Reflections From Module 3.2
Module 3
YouTube, TikTok and Search Engine Optimization
13 Topics | 2 Activities
Introduction to YouTube and Search Engine Optimization
Getting Started with Youtube
Installing YouTube Social Media Platform
Using YouTube as a Creator
Introduction to TikTok
Getting Started with TikTok
Installing TikTok Social Media Platform
Using TikTok as a Creator
Monetization on YouTube and TikTok
What is Search Engine Optimization
Keywords and SEO
Let’s See How Much You Know About YouTube and TikTok
Module 3.3. Quiz
Module Summary
Reflections From Module 3.3
Module 4
Social Media Issues: Netiquette, Copyright & Licenses
6 Topics | 2 Activities
Basics of Social Media Behaviour – Ethics and Etiquette
Social Media Etiquette –
Copyright and Licenses
Good Digital Citizenship
Let’s See How Much You Know About Social Media Issues
Module 3.4 Quiz
Module Summary
Reflections From Module 3.4
Course Evaluation
Course Evaluation
1 Topic | 1 Activity
Evaluation Instructions
Evaluation Questionnaire
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Introduction to TikTok

Social Media and Web Applications – JUMP YouTube, TikTok and Search Engine Optimization Introduction to TikTok

Launched in 2016, TikTok is a popular social media platform characterized by its short-form, user-generated videos. It has rapidly grown into a favored video-sharing platform, allowing users to create, share, and discover a wide range of content in the form of video or carousel images, typically lasting from 15 to 60 seconds, often paired with TikTok sounds or music. The bite-sized nature of TikTok’s content attracts a significantly larger daily user base than other video-sharing platforms.

The app is famously known for its creative format, featuring effects, filters, games, live streams and trendy challenges that have led to a surge in user participation and engagement. Recently, TikTok has been considered as the next search engine that could replace Google, owing to the vastness of its capacity to find valuable information, and resources, enable shopping, and generate income.

At first, the platform was generally used for the creation of dancing routines and hilarious lip-sync, but TikTok exceeded expectations by fostering viral and trending phenomena. Users can easily add music to their videos from an extensive library of songs. As a result, many songs and artists have experienced a surge in popularity after being featured in TikTok videos. This developed a web, considerably global stage, for music artists, dancers, writers, and even bloggers to gain exposure through promotion and streaming. TikTok has redefined the way people engage with short-form video content, capturing the diversity of online expression. The platform’s interface allows user-friendly editing and optimization that has democratized content creation and boosts monetization opportunities.

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