An important ethical aspect of social media involves considerations of copyright and plagiarism (i.e. cheating by using another person’s work as if it were your own).
Whether you are writing Blogs, sharing images or posting your favorite recipe, social media interactions involves the use and distribution of content. While one of the great values of the Internet is access to and sharing of information, it’s important to know that almost all of the content you find on the Web belongs to someone – Intellectual Property. Just because you can take images, text, and more from other sites doesn’t mean it’s right to do so—ethically or legally.
Copyright is the legal concept that works—art, writing, images, music, and more—belong to the people who create them. According to copyright law, any original content you create and record in a lasting form is your own intellectual property. This means other people can’t legally copy your work and pretend it’s their own. They can’t make money from the things you create either.
A License is the permission that the person who holds the copyright provides to allow others to to use, copy, or change a copyrighted work. You can think of it in terms of physical property, if you want, the copyright is like the “title” to a house. It says you own the house. If you want, you can rent the house out to someone, and that rental agreement is the ‘license’.
Even though everyone has the right to require that others respect their copyright and ask permission to use their work, many persons and organizations choose to license their content more freely in the Internet. They do this by giving their work a Creative Commons license or by placing their work in the Public Domain When re-using images and content from the web, always check, you may want to use Public Domain and Creative Commons-licensed content.
Copyright applies to the things you create too. You own the original content (photos, etc.) that you post on your blog or social media account. Social media, like Facebook, 𝕏, and Pinterest, allow online posting of material that may be copyrighted. The social media site does not own the work that has been posted on their site; the copyright is still retained by the owner. But by agreeing to post works on the site, you sign an agreement that gives the site a license to use the work. In these cases, the license is given without payment.
Licensing agreements can be found in the terms and conditions you agree to when you first join a social media platform. eg.
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You retain your rights to any Content you submit, post or display on or through the Services. By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).
You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License).
Creative Commons is the name of a nonprofit corporation that makes it easier for people to share and build upon the work of others, consistent with the rules of copyright. The organization provides a set of free licenses (and other legal tools) to mark creative work with the freedom the creator wants it to carry, so others can share, remix, or use commercially other people’s work, including literature, music and photography.
A Creative Commons license provides a flexible range of protections and freedoms for authors, artists, and educators, and a range of options regarding the kind of rights they wish to maintain or give away. Choices include:
To determine if a piece of content that you find on the web and want to use, is Creative Commons, look for the Creative Commons symbol, as well as symbols that indicate exactly which licenses apply to it. For instance, an image with this symbol has three licenses: Attribution, Non Commercial, and No Derivative Works. This means you can use this photo if you credit the person who created it, don’t make money from it, and don’t change it.
Here are some sites for finding Creative Commons content: